Privacy Policy

Effective Date: June 1, 2025

Her NOVA Wellness ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.hernovawellness.com. Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Site.

By accessing or using this Site, you are acknowledging and accepting the most recent version of this Privacy Policy. If we make changes, we will post the revised policy and update the effective date above.

1. Protected Health Information and HIPAA

Her NOVA Wellness operates a women's hormone replacement therapy and wellness practice in Louisiana. In using certain components of the Site such as contact forms or communications with our staff you may provide certain health or medical information.

Her NOVA Wellness is not currently a "covered entity" under the Health Insurance Portability and Accountability Act of 1996 and its related regulations ("HIPAA"). It is important to understand that HIPAA does not automatically apply to an entity simply because health information is involved. HIPAA may not apply to your transactions or communications with Her NOVA Wellness through this website.

However, any medical or health information you provide that is subject to specific protections under applicable Louisiana state law ("Protected Information") will be used and disclosed only in accordance with such laws. Information that does not constitute Protected Information under applicable law may be used as described elsewhere in this Privacy Policy.

By using this Site, you agree that information you submit to request general information such as your name, email address, or phone number is not considered Protected Health Information and is subject only to this Privacy Policy and applicable state law.

Any health information you share directly with our clinical staff during in-person or phone consultations is governed by our separate HIPAA Notice of Privacy Practices, which will be provided to you as part of the patient intake process. Do not submit sensitive health records, diagnoses, or insurance information through this website's contact forms.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you:

  • Fill out a contact or inquiry form on our Site

  • Call our office or send us an email

  • Purchase supplements or products through our Site

The types of information we may collect include:

  • Full name

  • Email address

  • Phone number

  • Billing and payment information (processed securely through our payment processor)

  • Shipping address (if applicable)

  • Any messages or notes you include in a contact form

2.2 Information Collected Automatically

When you visit our Site, certain information may be collected automatically through cookies and similar tracking technologies, including:

  • IP address and general geographic location

  • Browser type and version

  • Pages visited and time spent on the Site

  • Referring website or traffic source

  • Device type and operating system

  • Links clicked and interaction patterns on the Site

This information is collected through tools including Google Analytics and the Meta (Facebook) Pixel, described further in Section 6 below.

2.3 Information Collected from Mobile Devices

If you visit or contact us using a mobile device, we may additionally collect:

  • Your name and phone number associated with your mobile device

  • General geolocation data (city/region level)

  • Mobile device type and operating system

  • Mobile browser information

We do not access your mobile contacts, camera, or third-party apps without your express consent.

2.4 Information from Third Parties

We may receive limited information about you from third-party sources, including:

  • Payment processors, for the purpose of confirming and fulfilling your transactions

  • Analytics and advertising platforms (Google, Meta) that provide aggregated data about how users interact with our Site

  • Email or marketing service providers used to manage communications

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and contact form submissions

  • To process supplement orders and payments

  • To send order confirmations, shipping updates, and receipts

  • To provide information about our services when requested

  • To verify your identity in connection with purchases or service requests

  • To analyze website traffic and improve our Site's performance and content

  • To serve relevant advertisements through Meta and Google platforms

  • To conduct internal research and improve the user experience on our Site

  • To monitor and protect the security and integrity of our Site

  • To comply with legal obligations and enforce our Terms and Conditions

We do not use your information to make automated decisions that significantly affect you, and we do not sell your personal information to third parties.

4. Payment and Billing Information

Her NOVA Wellness uses a third-party payment processor to handle all financial transactions. We do not store your full credit card or payment card information on our servers. Payment data is collected and encrypted directly by our payment processor in accordance with Payment Card Industry Data Security Standards (PCI-DSS).

By making a purchase on our Site, you agree to the terms of our payment processor. We encourage you to review their privacy policy for information on how your payment data is handled.

5. Cookies and Tracking Technologies

We and our third-party partners use various tracking technologies on our Site. Below is a description of each:

5.1 Cookies

Cookies are small data files stored on your browser or device when you visit a website. They help recognize your browser, store preferences, and support analytics and advertising functions. You can instruct your browser to refuse or alert you about cookies, though some parts of our Site may not function properly without them.

Types of cookies we use:

  • Essential cookies: Required for the Site to function properly (e.g., shopping cart, session management)

  • Analytics cookies: Used by Google Analytics to track how users navigate the Site

  • Advertising cookies: Used by the Meta Pixel to support interest-based ad targeting

5.2 Web Beacons

Web beacons (also called pixel tags or clear GIFs) are small pieces of code embedded in web pages or emails that help us monitor activity, such as whether a page was viewed or an email was opened. They may pass along information such as your IP address, browser type, and previously set cookie values. Disabling cookies in your browser may limit the function of web beacons.

5.3 Scripts

Scripts are pieces of code embedded in our Site that define how it responds to user actions, such as clicks and navigation. Some scripts are used to collect information about how users interact with our Site and are temporarily active only while you are connected.

5.4 Flash Cookies

In some cases, our Site or third-party content may use Flash cookies (also called Local Shared Objects), which are stored on your device and managed separately from browser cookies. Flash cookies may not be controlled by your standard browser cookie settings.

6. Third-Party Analytics and Advertising

6.1 Google Analytics

We use Google Analytics to understand how visitors use our Site. Google Analytics collects aggregated data including pages visited, session duration, and general geographic location. This data does not personally identify you. Google may use this data in accordance with its own privacy policy.

To opt out of Google Analytics tracking, you may install the Google Analytics Opt-Out Browser Add-On at: tools.google.com/dlpage/gaoptout.

6.2 Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of our advertising and to serve relevant ads on Facebook and Instagram. The Meta Pixel may collect data about your browsing behavior on our Site and, if you are logged into Facebook, may associate that data with your Facebook profile.

We do not permit the Meta Pixel to access any communications you have with our clinical staff or any health information you submit for consultation purposes.

You can manage your ad preferences or opt out of interest-based advertising through your Facebook account settings or the Digital Advertising Alliance at: optout.aboutads.info.

7. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • With our payment processor to complete transactions

  • With Google and Meta for analytics and advertising as described above

  • With service providers and vendors who assist us in operating our Site or business (e.g., email platforms, hosting services), subject to confidentiality agreements

  • With any successor entity in the event of a merger, acquisition, or sale of business assets

  • When required by law, subpoena, court order, or governmental authority

  • To protect the rights, safety, or property of Her NOVA Wellness, our staff, or others

We may also use and share de-identified, aggregated data that cannot reasonably be used to identify you, for business, research, or analytical purposes.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will securely delete or anonymize it.

Please note that we are not required to erase information in all circumstances for example, when retention is required by federal or state law, when the information is part of a legally required record, or when the information has been anonymized so that you cannot be individually identified.

9. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information, subject to certain legal exceptions

  • Opt out of marketing or promotional communications at any time

  • Withdraw consent where our processing is based on your consent

  • Request that we limit our use of your information in certain circumstances

To exercise any of these rights, please contact us at info@hernovawellness.com. We will respond to verified requests within a reasonable timeframe. We may need to verify your identity before processing your request.

10. Children's Privacy

Our Site is intended for adults and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will promptly take steps to delete it.

The foregoing is a description of our voluntary practices and is not intended as an admission that we are subject to the Children's Online Privacy Protection Act (COPPA) or similar regulations.

11. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

If you believe your information has been compromised, please contact us immediately at info@hernovawellness.com.

12. Links to External Websites

Our Site may contain links to third-party websites for your convenience. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page and post the updated policy to the Site. Your continued use of the Site following any changes constitutes your acceptance of the revised policy. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Her NOVA Wellness

Website: www.hernovawellness.com

Email: info@hernovawellness.com

Phone: (337) 484-3129

Current Location: 1921 Kaliste Saloom Rd Suite 203 A, Lafayette, LA 70508

Upcoming Location: 3809 Ambassador Caffery Pkwy Suite 120-C, Lafayette, LA 70503